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Gucci x Palace, New Shirts Collection

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Gucci x Palace, New Shirts Collection. It may not seem like a natural partnership for Gucci and Palace to create the New Shirts Collection. One is a London-based streetwear company, and the other is a well-known luxury brand from Italy. However, the distance between the two has closed recently, thus their recently revealed collection is neither unexpected nor startling.

More surprisingly, the collection’s overt football influence. Three football shirts—each a contender for the shirt of the season—are part of the collaboration, which also combines Palace’s ironic artwork with Gucci’s tradition of luxury.

The double G monogram and a gold sponsor-style logo on the first shirt pay homage to Gucci’s Italian heritage while covering the national team’s signature blue color. Another shirt features the green and red of Gucci in a Hechter-style stripe down the middle of its white background, continuing the Italian theme. Additionally, each of these shirts bears a distinctive Palazzo Gucci club insignia.

Gucci x Palace, New Shirts Collection

The third and last shirt is the most provocative. While the crest, the Palace sponsors logo, and the Campione manufacturers badge are still there on the shirt, a zoomed-in image of strawberries covers the entire jersey. All three jerseys are throwbacks to the early 1990s when Italia 90 and Serie A had a worldwide following.

The two brands’ engagement in football makes sense, and the jerseys are all bangers. Leah Williamson and Jack Grealish struck a sizable agreement with Gucci earlier this year, and there are rumors that other footballers could soon join the company. Gucci and Adidas worked together on a collection that featured shoes that resembled Copa Mundial loafers. Even Paul Pogba, Serge Gnabry, Jude Bellingham, and David Alaba posed for that line.

Luxury companies as a whole are becoming increasingly interested in football. While Ajax has collaborated with Daily Paper, Real Madrid reconnected with Y-3, and Moncler has paired with Inter Milan, Off-White recently joined AC Milan as the club’s Style and Culture Curator. Gucci should therefore get engaged now.

Gucci x Palace, New Shirts Collection

On the other side, Palace has utilized football aesthetics since its inception. When Palace and Umbro worked together on a batch of football jerseys ten years ago, it was one of the brand’s breakout moments. Because Palace used England’s Italia ’90 shirts as inspiration for the release, the design was crucial. Additionally, Palace collaborated with Moschino and Kappa to manufacture football shirts.

This passion for football peaked in 2019 when Juventus joined Palace’s long-running Adidas partnership. Juventus’ fourth uniform, which it wore in their match against Genoa, was designed by the London-based company. The larger assortment featured a variety of accessories, goalie gloves, and training equipment.

Perhaps the Gucci x Palace uniforms signify the Italian company’s most recent foray into the football world. Working with a company recognized for its football aesthetics seems to be an easy next step for the company since it has previously signed players and made references to football culture in the past. Regardless of Gucci’s intentions, the three shirts are now among the best available.

For more latest news and updates, keep watching this space.

Salman Shaikh
Salman Shaikhhttps://beyond100yards.com/
You can find me in the newspaper, on TV and radio, and online. I love writing about football news and sharing it with others.